Be disruptive to save your market share
For the 2013 edition of the Dutch Testing Day I was invited to do a keynote on personal branding, content sharing and crowd movement.
The result: a story about disruptions in different areas leading to a changing of power in different markets. The ‘Powers that be’ will be the ‘Powers that Used to be‘ if they do not take action. If you want to stand out in your market or field of expertise, you need to be disruptive.
The presentation included some (als Dutch) examples of disruptive initiatives that changed or will change some established markets. One thing we know for sure about the future, it will be different than today!
The slides are down here: